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“Death by a thousand cuts” was a warning I heard a lot while working as an engineer on this new Wrangler, known as the “JL.” Those “cuts” represented engineering compromises, and death was a metaphor for the dilution of the Wrangler’s soul—that fragile, unquantifiable something that lures hundreds of thousands of buyers around the world to the lovable off-roader.
The Jeep wouldn’t be alone if it did lose a bit of soul. It seems like every vehicle out now—whether it’s an off-roader or a sport sedan—feels a bit softer, more compromised, more semi-autonomous than its predecessor does.
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